How to start up a beauty salon

How to start up a beauty salon

How to start up a beauty salon?

So, you want to start up your own beauty salon? Well, you've come to the right place! In this comprehensive guide, we will walk you through everything you need to know in order to get your business off the ground. We'll cover topics such as choosing a location, licensing and insurance requirements, marketing and advertising your business, and more! With our help, you'll know exactly how to start a beauty business. Here's what you need to know.

The beauty industry at a glance

Few industries were hit quite as hard by Covid as beauty was. As people were locked down at home, it became impossible to go to the salon. In addition to this, the pandemic saw a huge shift towards online shopping that has completely changed the way customers engage with retail in the beauty industry.

Ultimately, we expect this to get better and we should see a return to pre-covid levels soon, but that's not to say that the industry hasn't changed for good. New businesses in the beauty sector will need to be prepared to adapt to the post-covid market.


How to start up a beauty salon: Overview

In order to start a successful beauty business, there are a number of factors that you need to consider. These include:

  • Location: When choosing a location for your business, you need to think about visibility and accessibility. You should also research the competition in the area to make sure there is a demand for your services.
  • Licensing and Insurance: You must obtain the proper licensing and insurance in order to legally operate your beauty business. This includes a business licence, as well as liability and professional indemnity insurance.
  • Types of services:  You should also think about the types of services you will offer, such as hair styling, manicures and pedicures, facial treatments, waxing, makeup application and more.
  • Pricing and costs:  You need to research the cost of supplies and services, as well as how much you should charge for each service.
  • Staff: You will need to consider how many employees you will need to hire, as well as their qualifications and experience.
  • Equipment & Supplies: You must purchase the necessary equipment and supplies for your business in order to perform beauty treatments. This includes everything from scissors and waxing equipment to makeup products, towels, and more.
  • Marketing: There are many ways to market your beauty business, such as creating a website, advertising in local magazines and newspapers, utilising social media and other online platforms, and more.
  • It's also important to create a business plan that takes these various factors into consideration and provides you with a concrete roadmap of what you need to do to get your business up and running.


The first factor you need to consider when starting a beauty business is your location. You want to make sure that you choose a spot that is visible, easily accessible and in an area where there is a demand for your services.


When it comes to visibility, you want something with lots of foot traffic or good signage so customers know they can find you. It's also important to consider accessibility; you want to make sure that your customers can easily get to your location, regardless of whether they’re driving or taking public transportation.


Next, it's important to do some research on the competition in the area. You want to make sure there's a demand for your services and that you won't be competing with too many other businesses.


Your budget is another huge factor in deciding where the best place to set up your salon is. Make sure to factor in things like rent, utilities, insurance, permits and other costs when making your decision.

Target customers

Finally, you need to consider who your target customers are and whether they would find your location. For example, if your salon caters to a young, hip crowd then you may want to look at locations near universities or in trendy neighbourhoods. On the other hand, if your salon focuses on older customers, then you may want to look at a more suburban location.

Licensing and Insurance

The next thing to consider when starting a beauty business is licensing and insurance. You need to make sure that you are properly registered and have the necessary licences and permits in order to legally operate your business. Additionally, you should also have liability and professional indemnity insurance in case of any accidents or mishaps.

Type of service

Now that the administrative issues are out of the way, we can look at the more exciting stuff. Before you can start your salon, you need to decide exactly what services you provide. Here are some ideas:


Perhaps the most classic beauty salon you can find, a hair salon offers services such as shampooing, cutting and styling hair. You can also offer treatments like perming and colouring.


Nail salons offer services such as manicures, pedicures and nail extensions. It’s a great way to pamper your customers and boost their self-confidence.


Facial treatments are popular in beauty salons, offering customers the chance to relax and improve their skin at the same time. Facials involve using specialised products and techniques to cleanse, exfoliate, moisturise and nourish the skin.


Waxing is a popular treatment for customers looking to keep their body hair in check. It’s a great way to offer quick, efficient and long-lasting results.

Makeup application

A makeup artist can provide the perfect finishing touch to any beauty salon. Makeup application provides customers with a way to enhance their features and look stunning for any occasion.


When starting a beauty salon, it's important to have the right staff in place to provide quality services to your customers. Here are some of the positions you may need:


A hairdresser is someone who cuts, styles and colours hair. They must be skilled in using a variety of hair products and techniques to achieve the desired look for their clients.

Nail technician

A nail technician is someone who provides manicures, pedicures and nail extensions. They must be skilled in using a variety of nail products and techniques to achieve the desired look for their clients.

Makeup artist

A makeup artist is someone who applies makeup to their clients' faces. They must be skilled in using a variety of makeup products and techniques to achieve the desired look for their clients.


The receptionist is the first point of contact for customers when they walk into your salon. They must be friendly and welcoming, and be able to answer any questions the customer may have about your services.


The cleaner is responsible for keeping the salon clean and tidy at all times. They must be able to work independently and keep the salon running smoothly.


An accountant is someone who is responsible for managing your finances. They must be able to keep track of income and expenses, handle payroll, file taxes and more.

Marketing specialist

A marketing specialist is someone who helps promote your business and attract new customers. They must have a good understanding of marketing strategies and be able to come up with creative ways to market your salon.

Equipment and Supplies

Once you’ve decided what services you will be offering, it’s time to think about equipment and supplies.


At the very least, you'll need to buy chairs and tables for your clients to sit on. If you’re offering hairdressing services, then you’ll need to invest in styling chairs and mirrors as well.


You'll also need to stock up on products such as shampoo, conditioner, gels, waxes, makeup and nail polish. To save money, you may want to look into buying products in bulk.


Finally, you'll need tools such as scissors, combs, brushes, curling irons and other styling implements. You’ll also need nail files, clippers and buffers for manicure and pedicure services.

Staffing equipment

If you do have a staff, then you will likely have some associated costs related to their work. This may be things like uniforms and equipment that will help them do their job, but it could also include things like snacks for the break room.

Utility equipment

As a storefront, you will need to pay for basic utilities like toilet paper, soap, and cleaning supplies. You will also need to constantly restock on things like receipt paper and even potentially lightbulbs


Finally, your business may need software to help keep track of customers, appointments and finances. There are a variety of software programs available that can help you manage the day-to-day operations of your business.

Pricing and Costs

Ultimately, your bottom line is what will determine whether your business will live or die. You'll need to decide how much you’ll charge for your services and keep track of your expenses.

How to determine your pricing?

Working out how much to charge for your services can be tricky. You’ll need to take into account the cost of supplies, staff wages and other associated costs.

You'll also want to be competitive with other salons in your area to make sure you’re attracting customers. Once you've calculated all of these factors, then you can decide on your pricing.

How to calculate your costs?

Before you can determine your pricing, you’ll need to calculate your costs. This includes things like rent, supplies, staff salaries and more.

Once you've calculated these costs, then you'll be able to work out how much it will cost to run your business each month. This will help you determine what prices you need to charge to make a profit.


In order to bring in business, you need to engage in some form of a marketing campaign. There are a number of marketing strategies you can go with so here is what you should know.

Social Media

Perhaps the most popular digital marketing strategy amongst beauty businesses is social media. Platforms like Instagram and Facebook are great for reaching out to potential customers, as well as keeping current customers up to date on new services and promotions.  Businesses can either try posting regularly in hopes of reaching an audience, or you can try to speed up the process by paying for ads or even paying influencers to promote your business.

Content Marketing

This type of marketing involves creating content in the forms of blog posts or videos with the intention of gaining an audience that can eventually become a customer base. Because this strategy typically relies on organic reach via a search engine like Google or Youtube, it can take a lot longer to bear fruits. So, keep this in mind before trying it.


PPC Or Pay-Per-Click ads are a form of digital marketing that involves paying for ad space on platforms like Google, YouTube and Facebook. This is one of the quickest ways to get your business in front of potential customers.

Traditional Advertising

Finally, there’s traditional advertising which can involve anything from print ads in newspapers and magazines to radio and TV ads. This type of advertising can be quite expensive and is best used in conjunction with digital marketing strategies.


Finally, networking involves making connections with other beauty professionals and businesses in your area. Having a good relationship with local salons, spas or other beauty-related businesses can be beneficial for both parties.

Other factors

Now that we have covered the main factors that you need to account for when starting a beauty business, here are some other factors that you need to consider to ensure your business's long term success.


When it comes to the beauty industry, reputation is key. Customers rely on your business to provide them with quality service and products. Be sure to monitor customer feedback via social media or review sites in order to maintain a good reputation for your business.


It can really help having people who understand how to make a business like this work. Whether it's you or a member of your staff, having experience in the beauty industry can be a huge help.


Finally, always remember to stay ahead of your competition by taking note of their prices, services and promotions. This will help you keep up with what’s hot in the beauty business and make sure that you are providing customers with the best service possible!

Benefits of starting your own beauty salon

There are a number of reasons why you would want to start your own beauty business. Here are some of the potential benefits you could gain from it:

  • Be your own boss: the freedom that comes along with being your own boss is one of the biggest advantages to starting your own beauty business. You get to set your own hours, choose your own pricing and establish yourself as an authority in the industry.
  • Flexibility: since you’re the one running the show, you can be flexible with how you manage your day-to-day tasks. This includes taking time off when needed, making decisions on your own and setting creative goals for yourself.
  • Financial benefits: another great benefit of starting a beauty business is the potential financial rewards it can bring. With the right marketing strategies and dedication to customer service, you could potentially earn a good living from your business.
  • Follow your passion: if you’re passionate about beauty, then starting your own business is a great way to turn that passion into something tangible. Not only will it allow you to express your creativity, it also gives you the chance to help others look and feel their best.

Drawbacks to starting your own beauty salon

It's important to note that it isn't all sunshine and roses when it comes to starting a beauty business. Here are some of the potential drawbacks that you should consider:

  • Risk of failure: starting any type of business carries a certain level of risk. You could end up investing time and money into something that doesn’t work out, so it's important to make sure you do your due diligence before taking the leap.
  • Competition: there is often a lot of competition in the beauty industry. You’ll need to be able to differentiate yourself from other beauty businesses in order to get ahead.
  • Time commitment: running a business is often very time consuming, and a beauty salon is no exception. You'll need to put in a lot of hard work if you want your business to be successful.
  • Costs: starting a business can be expensive, and beauty businesses are no exception. You’ll need to have money saved up to cover everything from rent to supplies.


Starting a beauty salon can be a great way to turn your passion for beauty into a career. There are a number of things you need to consider before starting out, such as the cost of setting up shop, the competition, and your reputation. However, if you're willing to put in the hard work, there are many potential benefits to owning your own beauty salon.


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